Chief Marketing Officer (CMO) - BRI Finance (Medan, Sumatera Utara)

Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance in Medan, Sumatera Utara. This is a strategic leadership role where you will drive brand growth, customer acquisition, and market expansion for BRI Finance, a subsidiary of Bank Rakyat Indonesia (BRI). In this dynamic role, you'll lead a team of marketing professionals to develop and implement innovative strategies that enhance BRI Finance's market presence and customer loyalty.

As CMO, you'll work closely with senior management to align marketing initiatives with the company's overall business strategy. You'll leverage your expertise in digital marketing, market research, and customer insights to create compelling campaigns that resonate with target audiences. With a strong focus on data-driven decision-making, you'll continuously monitor and optimize marketing performance to achieve measurable results.

📋 Tanggung Jawab Pekerjaan

• Develop and execute strategic marketing plans to drive brand awareness, customer acquisition, and market expansion for BRI Finance.
• Lead a team of marketing professionals, providing guidance and support to foster a collaborative and innovative work environment.
• Oversee the creation and implementation of digital marketing campaigns, leveraging tools such as Google Analytics, SEMrush, and social media platforms.
• Conduct market research and customer insights to inform marketing strategies and improve customer experience.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.
• Monitor and analyze marketing performance metrics, providing regular reports and recommendations to senior management.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing and digital transformation.
• Represent BRI Finance as a thought leader in the financial services industry, participating in industry events and thought leadership initiatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing leadership roles, with a proven track record of driving brand growth and customer acquisition.
• In-depth knowledge of digital marketing, market research, and customer insights.
• Proficient in using marketing analytics tools such as Google Analytics, SEMrush, and social media platforms.
• Strong leadership and team management skills, with the ability to inspire and motivate a team of marketing professionals.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Certification in marketing management or a related field is a plus.
• Fluency in both written and spoken Indonesian and English is required.

🛠️ Keahlian

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